John Baskerville English Printer and Typeface Designer 1930s Trade Ad Card

Description

John Baskerville English Printer and Typeface Designer 1930s Trade Ad Card
NOTE:
THESE ARE NOT POSTCARDS
THEY ARE TRADE/ADVERTISING CARDS.
THEY ARE MUCH SMALLER THAN A STANDARD POSTCARD
AND
THERE IS ADVERTISING TEXT ON THE BACK!
THE CARD DIMENSIONS ARE APPROXIMATELY
2 5/8 '' x 1 3/8 ''  or  6.5 cm. x 3.5 cm.
ORIGINAL 1930s TRADE  ADVERTISING CARD
JOHN BASKERVILLE ENGLISH PRINTER AND TYPEFACE DESIGNER
John Baskerville, (born Jan. 28, 1706, Wolverley, Worcestershire, Eng.died Jan.
8, 1775, Birmingham, Warwickshire), English printer and creator of a typeface of
great distinction bearing his name, whose works are among the finest examples of
the art of printing.
Baskerville became a writing master at Birmingham but in 1740 established a
japanning (varnishing) business, whose profits enabled him to experiment in
typefounding. He set up a printing house and in 1757 published his first work, an
edition of Virgil, followed in 1758 by an edition of John Milton. Appointed printer to
the University of Cambridge, he undertook an edition of the Bible (1763), which is
considered his masterpiece. He published a particularly beautiful edition of Horace in
1762; the success of a second edition (1770) encouraged him to issue a series of
editions of Latin authors.
The bold quality of Baskervilles print derived from his use of a highly glossed paper
and a truly black ink that he had invented. His typography was much criticized in
England, and after his death his types were purchased by the French dramatist
Pierre-Augustin Caron de Beaumarchais. Their subsequent history is uncertain, but
in 1917 the surviving punches and matrices were recognized, and in 1953 they were
presented to the University of Cambridge. Baskerville type has been revived, its
clarity and balance making it a good type for continuous reading.
NOTE:
THE REVERSE SIDE HAS TEXT ABOUT THE IMAGE ON THE FRONT SIDE
THE CARD DIMENTIONS ARE APPROXIMATELY
2 5/8 '' x 1 3/8 ''  or  6.5 cm. x 3.5 cm.
NOTE:
THE IMAGE ABOVE IS LARGER THAN THE CARD TO SHOW THE DETAIL.
THIS CARDS IS NOT A MODERN REPRODUCTION
IT IS NOT PERFECT AND THIS CARD MAY HAVE
SLIGHT PAPER LOSS
SMUDGING
ROUNDED CORNERS
SURFACE CREASE
SEE THE IMAGES ABOVE!
17
WE COMBINE SHIPPING
BUY 1 TO 4 TRADE ADVERTISING CARDS AND THE TOTAL TO SHIP IS
BUY 5 TRADE ADVERTISING CARDS AND SHIPPING IS FREE
NOTE:
ON LARGER INTERNATIONAL ORDERS WE MAY REQUIRE REGISTERD
MAIL AND WILL SPLIT THE COST WITH THE BUYER.
INQUIRE IF CONCERNED!