USA RUSSIAN BOOK RETAIL ADVERTISING SALE PROMOTION GUIDE ECONOMY BUSINESS MANUAL

Description

The transition
to a market economy
calls
attention
to the issues of
advertising.
The authors
of this book
with a great
knowledge of the matter
told
about the experience of
advertising
in retail
U.S.
, beginning
with a study of
a retail location
, its
size and purpose
, and
ending with
the study
of the market,
where
they answer the
questions
,
what, how and
where
to advertise
.
Designated
offices
assigned to
mass advertising
,
which create
a favorable public
opinion
about the store.
Charles
Edwards and
Russell
Brown is also
familiar with the issues
of the financial
budgets
on advertising,
control over the expenditure
of these funds.
From the book
you can
learn
how to organize a
pre-sell
products
and
to exchange information
between the stores
is
to consider the impact
on the marketing of
fashion
goods.
The book
details the
types of advertising.
TITLE :
"RETAIL ADVERTISING AND SALES PROMOTION"
AUTHOR:
CHARLES M. EDWARDS, RUSSELL A. BROWN
Condition:
GOOD (SEE ALL PHOTOS).
PUBLISHER
:
FIRM "SPHERE" - "WORD",
KIEV
Publication Year:
1992
Language:
RUSSIAN
SIZE:
195 mm. x 125 mm. 7,6" x 4,9"
PAGES :
272. SOFT COVER.
WEIGHT:
300 grm
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